You may have noticed that some of your FirstMate Canned Pet Food has a new look. Why the change?
We have not changed the formulation, sourcing, quality or manufacturing. All cans are still made in our Human Grade, Organic Certified Cannery located in Surrey, British Columbia, Canada. The new labels are intended to improve the overall look and better communicate the unique quality of our diets.
The biggest change is the can itself, and it’s something that we are quite proud of. We are in the process of switching to tapered cans. Tapered cans are slightly wider at the top than the bottom. The only place you’ve probably ever seen tapered cans before is in the canned fish section at your grocery store, and owning a human grade cannery, the aesthetic and quality appealed to us.
The primary advantage of tapered cans is improved can integrity as well as being much eco-friendlier. Empty cans are shipped in trucks cross-country from where they are manufactured to where they are packed. With straight-walled cans, you must stack them one layer at a time. Empty tapered cans nest inside each other allowing far more cans to fit on a single pallet. What used to fill 9 pallets can now be condensed to 1 pallet. This cuts way down on the overall carbon footprint of the can. Our cans are also 100% recyclable, inclusive of the label, making it a green product.
Tapered cans are made in the USA with USA metals. They have provided improved strength in the side walls, while still meeting all quality standards. Increased structural integrity helps to reduce the number of damaged cans or potentially compromised seals during shipment.
We hope you enjoy the new look as much as we do!