Our New Zealand Beef & Oats Formula uses pasture-raised New Zealand Beef without added hormones or antibiotics as the single animal protein and two wholesome grains. Our Grain Friendly™ category is free of corn, wheat, soy, potato and peas, making it optimum for daily feeding or sensitivities. The chicken fat used in FirstMate Pet Foods is processed free of protein, eliminating the risk of allergies derived from chicken.
Complete production control
Family Owned & Operated Since 1989
Potato and Pea Free
Veterinarian Formulated
Pasture-Raised New Zealand Beef
Crude Protein (min) | 25.0% | Ash (max) | 10.0% |
Crude Fat (min) | 15.0% | Calcium (min) | 1.8% |
Crude Fibre (max) | 7.0% | Phosphorous (min) | 1.0% |
Moisture (max) | 10.0% | Calcium / Phosphorous ratio | 1.8:1 |
ME (calculated)= 3305 kcal/kg | 510 kcal/cup |
Weight | Senior / Less Active | Adult | Puppy |
2-5 lb (1-2.3 kg) |
1/8-1/4 cup (19-39 g) |
1/8-1/4 cup (19-39 g) |
1/8-1/4 cup (19-39 g) |
5-10 lb (2.3-4.5 kg) |
1/8-1/4 cup (19-39 g) |
1/4-1/3 cup (39-52 g) |
1/4-1/3 cup (39-52 g) |
10-20 lb (4.5-9 kg) |
1/4-1/2 cup (39-78 g) |
1/3-2/3 cup (52-103 g) |
1/3-3/4 cup (52-116 g) |
20-30 lb (9-13.6 kg) |
1/2-3/4 cup (78-116 g) |
2/3-1 cup (103-155 g) |
3/4-1 ¼ cups (116-194 g) |
30-50 lb (13.6-23 kg) |
3/4-1 ½ cups (116-233 g) |
1-1 ¾ cups (155-271 g) |
1 ¼-2 cups (194-310 g) |
50-70 lb (23-32 kg) |
1 ½-2 cups (233-310 g) |
1 ¾-2 ¼ cups (271-349 g) |
2-2 ¾ cups (310-426 g) |
70-90 lb (32-41 kg) |
2-2 ½ cups (310-388 g) |
2 ¼-3 cups (349-465 g) |
2 ¾-3 ½ cups (426-543 g) |
90-110 lb (41-50 kg) |
2 ½ -3 cups (388-465 g) |
3-3 ¾ cups (465-581 g) |
3 ½-4 ¼ cups (543-659 g) |
110-140 lb (50-64 kg) |
3-4 cups (465-620 g) |
3 ¾-4 ½ cups (581-698 g) |
4 ¼-5 cups (659-775 g) |
Weight | 6-11 weeks | 3-4 months | 5-7 months | 8-12 months |
3 lb (1.4 kg) |
½ cup (78 g) |
½ cup (78 g) |
½ cup (78 g) |
¼ cup (39 g) |
5 lb (2.3 kg) |
¾ cup (116 g) |
½ cup (78 g) |
½ cup (78 g) |
½ cup (78 g) |
10 lb (4.5 kg) |
1 cup (155 g) |
1 ¼ cups (194 g) |
¾ cup (116 g) |
½ cups (78 g) |
15 lb (6.8 kg) |
1 ¼ cups (194 g) |
1 ½ cups (233 g) |
1 cup (155 g) |
¾ cups (116 g) |
20 lb (9.1 kg) |
1 ½ cups (233 g) |
1 ¾ cups (271 g) |
1 ¼ cups (194 g) |
1 cups (155 g) |
30 lb (13.6 kg) |
2 cups (310 g) |
2 ¼ cups (349 g) |
1 ¾ cups (271 g) |
1 ¼ cups (194 g) |
40 lb (18.2 kg) |
2 ½ cups (388 g) |
2 ¾ cups (426 g) |
2 ¼ cups (349 g) |
1 ¾ cups (271 g) |
50 lb (22.7 kg) |
3 cups (465 g) |
3 ¼ cups (504 g) |
2 ¾ cups (426 g) |
2 ¼ cups (349 g) |
60 lb (27.3 kg) |
NA | NA | 3 ¼ cups (504 g) |
2 ¾ cups (426 g) |
70 lb (31.8 kg) |
NA | NA | 3 ¾ cups (581 g) |
3 ¼ cups (504 g) |
80 lb (36.4 kg) |
NA | NA | 4 ¼ cups (659 g) |
3 ¾ cups (581 g) |
Weight | Less Active | Active |
2-5 lb(1-2.3 kg) | 1/8-1/4 cup(19-39 g) | 1/8-1/4 cup(19-39 g) |
5-10 lb(2.3-4.5 kg) | 1/8-1/4 cup(19-39 g) | 1/4-1/3 cup(39-52 g) |
10-20 lb(4.5-9 kg) | 1/4-1/2 cup(39-78 g) | 1/3-2/3 cup(52-103 g) |
20-30 lb(9-13.6 kg) | 1/2-3/4 cup(78-116 g) | 2/3-1 cup(103-155 g) |
30-50 lb(13.6-23 kg) | 3/4-1 ½ cups(116-233 g) | 1-1 ¾ cups(155-271 g) |
50-70 lb(23-32 kg) | 1 ½-2 cups(233-310 g) | 1 ¾-2 ¼ cups(271-349 g) |
70-90 lb(32-41 kg) | 2-2 ½ cups(310-388 g) | 2 ¼-3 cups(349-465 g) |
90-110 lb(41-50 kg) | 2 ½-3 cups(388-465 g) | 3-3 ¾ cups(465-581 g) |
110-140 lb(50-64 kg) | 3-4 cups(465-620 g) | 3 ¾-4 ½ cups(581-698 g) |
Weight | Less Active | Active | Kitten |
1-2 lb(0.5-0.9 kg) | NA | NA | 1/8-1/6 cup(19-26 g) |
2-5 lb(0.9-2.3 kg) | 1/8-1/6 cup(19-26 g) | 1/6-1/4 cup(26-39 g) | 1/6-1/4 cup(26-39 g) |
5-7 lb(2.3-3.2 kg) | 1/6-1/4 cup(26-39 g) | 1/4-3/8 cup(39-58 g) | 1/4-3/8 cup(39-58 g) |
7-10 lb(3.2-4.5 kg) | 1/4-1/3 cup(39-52 g) | 3/8-1/2 cup(58-78 g) | 3/8-1/2 cup(58-78 g) |
10-13 lb(4.5-5.9 kg) | 1/3-1/2 cup(52-78 g) | 1/2-3/4 cup(78-116 g) | 1/2-3/4 cup(78-116 g) |
13-16 lb(5.9-7.3 kg) | 1/2-3/4 cup(78-116 g) | 3/4-1 cup(116-155 g) | NA |
Julia –
Loved the formula, I switch between beef and large breed.
Heidi Coyne –
I love this food for my Goldendoodle. He had stomach issue and the beef and rice mixed with the wet turkey and rice mixed together he now has normal stools. Yankee has so much energy now and he very very happy!! We went through a very tough time for about a month until we tried this brand!! I recommend it to for any dog especially with digestive issues and soft stools. Yankee 6 months old. Thank you!
Tiffany Richards –
Excellent product. Our German Shepard loves it! Her coat, skin and breath are significantly improved. Superior product.
Sharona W (verified owner) –
Our German Shepherd loves the beef and oats . We are on our 4th bag, and he licks the bowl clean. Never did that with any other brand. We tried other premium brands , but he never was excited to eat. Happy with Firstmate.
Matthew Remache (verified owner) –
Firstmate quickly became my go to food for my girl. She enjoys all the formulas/flavors that she can cycle through without growing tired of anything. She seems to like this formula the most but I will be trying the lamb next. I decided to buy a bag directly from Firstmate this time and I’m glad I did. Despite chewy having fast shipping I feel like they mishandle their bags and they always have holes or a lot of crushed kibble. The manufacturer does take longer to ship but the bag came in way better condition.
The only thing that I would like to see this brand implement is maybe a resealable feature on the bags to help keep the food fresher longer.
Barbara Henderson –
My morkie is very picky and allergies bad. I switched to this first mate grain friendly and Charlie loves the beef and oats!!
Great ingredients in this food