Over 30 years ago, before starting FirstMate Pet Foods, Michael fished commercially off the shores of British Columbia, Canada, and Alaska. The digestibility and health benefits of a fish-rich diet were evident to Michael and important for him to incorporate into his own pet’s diets.
All FirstMate dry fish formulas use a combination of wild-caught herring, anchovy, and sardine. These fish are caught near the water’s surface using sustainable fishing practices. The fish used in our diets are sourced in the Pacific Ocean.
The herring family feed on plankton, making them a rich source of omega 3 and 6 fatty acids. Spending most of their lives in the middle of the ocean reduces their exposure to heavy metals such as mercury.
In pet food it can be difficult to determine if a fish formula contains the whole fish or just the heads and frames, as the fillets are utilized for human consumption.
Herring, anchovy, and sardine are sourced mainly for their roe in North America, enabling FirstMate to use the WHOLE fish. The inclusion of the whole fish increases the percentage of meat protein, which helps to ensure a high-quality fish diet.
Quality ingredients are just one of the ways that we ensure a superior diet for your FirstMate.