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Natural Variation: Why can a new batch of FirstMate look different than the previous batch?


October 5, 2021

Why can a new batch of FirstMate look different than the previous batch?

Our company uses natural ingredients without the addition of artificial colour additives or binders. As a result, there may be a variation in the appearance of our pate and kibble between batches.

FirstMate is committed to providing our pets with a quality diet by focusing on ingredients that deliver superior nutrition and making those diets in our own facilities.

You may see some apparent variation in water content in our canned products as well as the colour of our kibble, both of which are completely safe and normal as natural ingredients will vary in shape, colour, consistency and size. Although each batch has the same nutritional content you may note changes in the texture, smell, and colour. Normally this variation is very minimal and goes unnoticed but more dramatic variation can occur, which reflects the nature of our ingredients.

The photo below compares two separate batches of our Pacific Ocean Fish Large Breed. Different batches of the same species of fish were used which is the primary reason for the change in colour:

Natural variation is typically viewed as an extremely positive feature within our industry as more and more customers strive to obtain natural products.

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