Dog Food
Simple & Complete – Ocean Recipe

Simple & Complete – Ocean Recipe

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Grain Free
Single Meat Protein
Antioxidants
Coconut & Kale
High Fibre
Potato Free

Coming Soon!

65 %

Protein
From

Wild Caught Herring, Anchovy & Sardines
35 %

Protein
From

Vegetables
0 %

From

Grains

Featuring Wild Caught Herring, Anchovy and Sardines as the Single Meat Protein this potato-free formula is also loaded with antioxidants in addition to coconut and kale for their health benefits!

Unlike many other fish protein options Simple & Complete uses the FULL fish rather than just the heads and frames.

Family Owned & Operated Since 1989
Complete production control
Grain & Potato Free
Wild Caught Herring, Anchovy & Sardines
Veterinarian Formulated

Simple & Complete Ocean Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages including growth of large size dogs (70lb. or more as an adult).

Feeding Guide

Weight	Senior / Less Active	Adult	Puppy
2-5 lb (1-2.3 kg)	1/8-1/4 cup (19-39 g)	1/8-1/4 cup (19-39 g)	1/8-1/4 cup (19-39 g)
5-10 lb (2.3-4.5 kg)	1/8-1/4 cup (19-39 g)	1/4-1/3 cup (39-52 g)	1/4-1/3 cup (39-52 g)
10-20 lb (4.5-9 kg)	1/4-1/2 cup (39-78 g)	1/3-2/3 cup (52-103 g)	1/3-3/4 cup (52-116 g)
20-30 lb (9-13.6 kg)	1/2-3/4 cup (78-116 g)	2/3-1 cup (103-155 g)	3/4-1 ¼ cups (116-194 g)
30-50 lb (13.6-23 kg)	3/4-1 ½ cups (116-233 g)	1-1 ¾ cups (155-271 g)	1 ¼-2 cups (194-310 g)
50-70 lb (23-32 kg)	1 ½-2 cups (233-310 g)	1 ¾-2 ¼ cups (271-349 g)	2-2 ¾ cups (310-426 g)
70-90 lb (32-41 kg)	2-2 ½ cups (310-388 g)	2 ¼-3 cups (349-465 g)	2 ¾-3 ½ cups (426-543 g)
90-110 lb (41-50 kg)	2 ½ -3 cups (388-465 g)	3-3 ¾ cups (465-581 g)	3 ½-4 ¼ cups (543-659 g)
110-140 lb (50-64 kg)	3-4 cups (465-620 g)	3 ¾-4 ½ cups (581-698 g)	4 ¼-5 cups (659-775 g)

Weight	6-11 weeks	3-4 months	5-7 months	8-12 months
3 lb (1.4 kg)	½ cup (78 g)	½ cup (78 g)	½ cup (78 g)	¼ cup (39 g)
5 lb (2.3 kg)	¾ cup (116 g)	½ cup (78 g)	½ cup (78 g)	½ cup (78 g)
10 lb (4.5 kg)	1 cup (155 g)	1 ¼ cups (194 g)	¾ cup (116 g)	½ cups (78 g)
15 lb (6.8 kg)	1 ¼ cups (194 g)	1 ½ cups (233 g)	1 cup (155 g)	¾ cups (116 g)
20 lb (9.1 kg)	1 ½ cups (233 g)	1 ¾ cups (271 g)	1 ¼ cups (194 g)	1 cups (155 g)
30 lb (13.6 kg)	2 cups (310 g)	2 ¼ cups (349 g)	1 ¾ cups (271 g)	1 ¼ cups (194 g)
40 lb (18.2 kg)	2 ½ cups (388 g)	2 ¾ cups (426 g)	2 ¼ cups (349 g)	1 ¾ cups (271 g)
50 lb (22.7 kg)	3 cups (465 g)	3 ¼ cups (504 g)	2 ¾ cups (426 g)	2 ¼ cups (349 g)
60 lb (27.3 kg)	NA	NA	3 ¼ cups (504 g)	2 ¾ cups (426 g)
70 lb (31.8 kg)	NA	NA	3 ¾ cups (581 g)	3 ¼ cups (504 g)
80 lb (36.4 kg)	NA	NA	4 ¼ cups (659 g)	3 ¾ cups (581 g)

Weight	Less Active	Active
2-5 lb (1-2.3 kg)	1/8-1/4 cup (19-39 g)	1/8-1/4 cup (19-39 g)
5-10 lb (2.3-4.5 kg)	1/8-1/4 cup (19-39 g)	1/4-1/3 cup (39-52 g)
10-20 lb (4.5-9 kg)	1/4-1/2 cup (39-78 g)	1/3-2/3 cup (52-103 g)
20-30 lb (9-13.6 kg)	1/2-3/4 cup (78-116 g)	2/3-1 cup (103-155 g)
30-50 lb (13.6-23 kg)	3/4-1 ½ cups (116-233 g)	1-1 ¾ cups (155-271 g)
50-70 lb (23-32 kg)	1 ½-2 cups (233-310 g)	1 ¾-2 ¼ cups (271-349 g)
70-90 lb (32-41 kg)	2-2 ½ cups (310-388 g)	2 ¼-3 cups (349-465 g)
90-110 lb (41-50 kg)	2 ½-3 cups (388-465 g)	3-3 ¾ cups (465-581 g)
110-140 lb (50-64 kg)	3-4 cups (465-620 g)	3 ¾-4 ½ cups (581-698 g)

Weight	Less Active	Active	Kitten
1-2 lb (0.5-0.9 kg)	NA	NA	1/8-1/6 cup (19-26 g)
2-5 lb (0.9-2.3 kg)	1/8-1/6 cup (19-26 g)	1/6-1/4 cup (26-39 g)	1/6-1/4 cup (26-39 g)
5-7 lb (2.3-3.2 kg)	1/6-1/4 cup (26-39 g)	1/4-3/8 cup (39-58 g)	1/4-3/8 cup (39-58 g)
7-10 lb (3.2-4.5 kg)	1/4-1/3 cup (39-52 g)	3/8-1/2 cup (58-78 g)	3/8-1/2 cup (58-78 g)
10-13 lb (4.5-5.9 kg)	1/3-1/2 cup (52-78 g)	1/2-3/4 cup (78-116 g)	1/2-3/4 cup (78-116 g)
13-16 lb (5.9-7.3 kg)	1/2-3/4 cup (78-116 g)	3/4-1 cup (116-155 g)	NA

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Crude Protein (min)	30%	Ash (max)	10%
Crude Fat (min)	12%	Calcium (min)	1.2%
Crude Fibre (max)	8%	Phosphorous (min)	1.0%
Moisture (max)	10%	Magnesium (max)	0.13%
Taurine (min)	0.24%	Calcium / Phosphorous ratio	1.2:1
ME (Calculated) 3120/kcal/kg or 485 kcal/cup

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